Four TV ads, six poster ads, four video-on-demand (VOD) ads and a video on the Ladbrokes Youtube channel formed part of the "Ladbrokes. Check out ladbrokes YouTube Channel statistics like the number of subscribers, views and much more. Sky News Business Presenter Ian King explains why Ladbrokes has seen a % decline in pre-tax profit.
Upheld in relation to ads g and i only The ASA noted the issues raised by the complainants. Ladbrokes stressed that the friends, who they said were clearly in their late twenties or early thirties, were normal, ordinary-looking men engaged in commonplace leisure activities and were not cool or glamorous. They considered that the characters were not portrayed as being particularly cool or glamorous and disagreed that the ads suggested peer pressure to gamble or portrayed gambling in a context of toughness. They considered that the characters were not portrayed as being particularly cool or glamorous and disagreed that the ads suggested peer pressure to gamble or portrayed gambling in a context of toughness. Follow us on Twitter! They said the ad had run with a post-9 pm ladbrokes youtube restriction and a scheduling profile of maradona that prevented its being served in or around programmes made for, or likely to appeal particularly to, free casinoslots. Ad description Four TV ads, six poster ads, four video-on-demand VOD ads and a video on the Ladbrokes Youtube channel formed part of the "Ladbrokes Life" campaign: They stated that the ads did not show the men as behaving in an irresponsible or reckless manner or taking any risks beyond the mundane such as the overhead kick on the football field attempted by the character The Believer in ads acdl and m. The fifth poster showed an image of "The Professor", accompanied by the text "ONCE IS LUCK - TWICE IS TALENT" and the slogan "This is the Ladbrokes Life". SussexMum81 Hi SussexMum81the best way is to submit a complaint to the ASA here: The TV, Youtube and VOD ads portrayed gambling as one of a range of activities performed by a group of friends.
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Clearcast said there was no indication that gambling could enhance personal qualities. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. They considered that there was a clear disconnect between the "heroic" style of the voice-over and the normal, everyday lifestyle of the men portrayed in the ads and therefore that the former would generally be interpreted by consumers in an ironic light. Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels. Help getting it right. He likes his odds long and his wins big. However, we were concerned that poster ads e to i did not contain the same degree of context for the claims. On balance, however, and in casino tipps of the tongue-in-cheek style of the ads, we considered that most viewers would understand the mock-heroic intent of the voice-over and would not interpret the ads to imply that gambling would confer admiration or otherwise enhance personal qualities. Brightside was geeky and could not dance, The Believer was an inept footballer and The Gut Truster demonstrated misplaced blind faith. Subscribe To RSS Feed 3, Followers Fans. Recommended resources Ladbrokes youtube Responsibility: But does he let it get to him? They echoed Ladbrokes' comment that ad k specifically portrayed betting a small amount and conveyed that the outcome of a bet was not of such importance that it should ruin a social occasion. Not upheld The CAP Code prohibited gambling ads that were directed at those below 18 years of age through the selection of media or the context in which they appeared. However, as set out at point 1 above, we recognised that the ads portrayed a wide-ranging view of the characters' social pursuits and did not focus unduly on gambling as the defining or central part of their lives. About us Contributors Timeline Contact us. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. The third VOD ad, seen on 4OD and Demand 5, was the same as ad c. At the beginning of the ad, the group was shown walking in slow motion down an alleyway whilst music played. And then there's The Professor: The ad cut back and forth between this scene and shots of the group, either together or individually, in various scenarios including playing football, at the pub, at the races and in a nightclub. We agreed that, in that context, viewers would not interpret the woman's attraction to The Believer, which took place at a location removed from the betting shop, as a direct consequence of his gambling and therefore that the ads did not link gambling to seduction, sexual success or enhanced attractiveness. They commented that they had approved the ads featuring a scene of Mr. They are the have-a-go heroes of Saturday afternoon.